Tide - Business bank

One of Europes fastest growing fintechs - Banking apps and accounts for SME’s

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Role

Head of Design across all areas of product design, user research, brand and marketing. Product design (iOS, Android and web).

Achievements

  • Leading design during rapid growth - tripled our customers to over 350,000.

  • Building out a large design system across 3 platforms.

  • Hiring a team of designers in multiple disciplines and in multiple locations as well as still being very hands on.

  • Prioritising roadmap and managing design of competing product areas.

Shipped products

  • Invoice Protection (AI assisted)

  • Receipt Importer (AI assisted)

  • Expenses

  • Apple Pay

  • Plus and Premium plans

  • Multiple accounts and account switching

  • Improved onboarding

  • Credit

  • Web payroll

  • Designing new physical bank cards, packaging and advertising

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Invoicing with insurance recommendation

Automatically recommending insurance with trust scores.

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Mobile app flow for Invoice Protection

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Tide App

Account timeline, Payment Details, Onboarding ID checks

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Design system

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Advertising campaigns across London and the UK

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