Tide - the fastest growing business bank account
As Head of Design I lead across all areas of product and brand, managing and working hands on. During a time of rapid growth I was building a team of designers in multiple disciplines and in multiple locations.
During my the 2 years there we tripled our customers to over 350,000, the company more than doubled in headcount.
Some features shipped include: Invoice Protection, Receipt Importer, Expenses, Apple Pay, Plus and Premium plans, Multiple accounts, Account switching, Improved onboarding, Credit, Web payroll, Invoicing and insurance.
Invoicing with insurance recommendation
Introducing a trust score for companies who owe money and automatically recommending insurance.
Mobile app flow for Invoice Protection
Tide App
Account timeline, Payment Details, Onboarding ID checks
Design system
A snapshot of the design system we are developing - iOS and android components
Advertising campaigns